TRIP TO OZ

The Task

Design a fictional campaign for Transport For London focused on “creating joy at stations.”

The Outcome

The final outcome showcases the response to ‘create joy at stations’. Inspired by the story of The Wonderful Wizard of OZ, the idea was to make the tube track become the yellow brick road. Each poster would use the platform to scan the provided QR code and would do this to track the progress for a free return journey at the end. In the creation of this it mainly focused around the works of W. W. Denslow to create a central point for these posters to be made.